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In this video I go over specific techniques that will help you brand your business and/or your company. The key to branding is to focus your efforts on a long term strategy.
So instead of focusing too much on short term gains focus on how you can build relationships with your target market.
It is very common for business owners to focus too much on what is in it for them (transactional thinking) that they forget that the reason why their business exists is because of their customers.