If you are looking to build a 𝙡𝙤𝙣𝙜 𝙩𝙚𝙧𝙢 𝙖𝙣𝙙 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 online store then you are going to want to make sure you are tracking your analytics while using multiple marketing channels.
Many people know that you should be using analytics but often get confused on how to actually use the numbers to make decisions.
As a business owner you want to focus on building systems and marketing is one of the systems that you are going to want to create, optimize, and scale.
If you are looking at your marketing as a whole system (instead of a one off hack) then you will be able to see how making one decision can impact the entire system.
That is why you want to make sure you are using multi-channel funnels reporting on google analytics.
This tool will help you see the most popular paths of conversions for your customers, how long it actually takes some of your customers to buy, and how one marketing channel impacts the other.
Watch the full video for the explanation of how to use multi channel funnels in your store!