How to target the right people with your paid digital advertisements – Fiture Marketing

How to target the right people with your paid digital advertisements

 

Running ads online is all about targeting the right audience.

No matter how good your product is if you are targeting the wrong people it will not convert or if it does convert the cost per conversion is going to just be too high!

If you want to get a great return on ad spend then I highly recommend that you take the time out to figure out where your best audience is and then start putting more and more of your messages in front of them.

That is the most efficient way to market because you will not be wasting money on people who are not interested in what you have to offer.

So if your question is how do I know what audience is the right audience for me?

The answer is to first start with people who have engaged with you in some way.

That could be someone who

visited your website
engaged on your Facebook Page
watched your Youtube Video
liked one of your Instagram posts
interacted with one of your Snapchat posts
shared your Pinterest pin
and so on....
Once you get that audience saved and you start to target those people that we call warm traffic your next objective is to figure out who your cold traffic audience will be.

The best way to figure that out is to run a bunch of different tests to different mixtures of interests, demographics, placements and locations.

Make sure that you are documenting and isolating your audiences so you know which ones are performing well for you and which ones are not.

Once you find a few key pockets of audiences then your next goal is to match up creatives to them so you can invest more money into that audience.

By investing more money in the right creatives matched with the right audiences that is where you will see the big return on ad spends.

If you ever need help with your marketing make sure to schedule a FREE MARKETING CONSULTATION. 


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